Plastic waste is a
monumental global issue. In fact, it’s a crisis. Today, almost everything in
the world is made from plastic. And only 2% of the world’s
plastic is recycled. 25% of all of our plastic ends up
in our waterways and in the end, in our oceans. And that’s why I’m so excited to be
partnering with Head & Shoulders, as the world’s number one shampoo brand,
to make this landmark solution. By 2050, there will be more
plastic than fish in the ocean. That was just a fact that
struck a chord in all of us. We, as Head & Shoulders
and as Procter & Gamble, were shocked by his
announcement, and decided to try to do something about it. And that’s why we thought about
working with beach plastic. So here was an opportunity
partnering with the NGOs that go and actually collecting
clean up those beaches not to ship that plastic from one
place and put it into landfill, but actually to give it a second
life and put it into our packages. The Beach Plastic Project is something
that really gives inspiration to people all over the world to take their
responsibility seriously, as we do, and to recycle plastic, and make sure
it doesn’t end up out here in nature in these beautiful places. It needs to go back into a
closed loop and be recycled. After the sorting today, the
baled rigid plastic will be sent to a facility in Belgium,
where it will be shredded and separated by plastic type for pelletization. These small, washed flakes
of [INAUDIBLE], they come into the process
here at [INAUDIBLE].. And they are going into an
homogenizer where it is being completely mixed. And then it is injected on the transport beds. And from these transport beds, it’s
going into this extrusion step. Then we push the plastic
into a [INAUDIBLE],, so the plastic becomes a liquid. And we kept the plastics. Now, the plastics become
very nice granules. That can immediately go to the producer
of the Head & Shoulders shampoo bottle and be co-processed with virgin
material in order to make a new bottle. We’re making sustainability something
real, something tangible for P&G. And this is inspiring people to
reapply, bring it to other categories, bring it to other geographies,
and even other industries. The second step we are
taking is we are changing all the production of our bottles in
Europe to recycled plastic by 2018. By the end of 2018, we’ll be having
more than half a billion bottles that contain 25% recycled plastic,
which is a huge achievement. This project with Head & Shoulders
is the most significant solution to marine plastic that we
have ever seen in the world, but it’s just the beginning.